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Tekijä: | McMeekin, A. Tomlinson, M. |
Otsikko: | Diffusion with distinction. The diffusion of household durables in the UK |
Lehti: | Futures
1998 : NOV, VOL. 30:9, p. 873-886 |
Asiasana: | FUTURE DIFFUSION UNITED KINGDOM |
Kieli: | eng |
Tiivistelmä: | Futures researchers have long been interested in studies that investigate the diffusion of innovations among consumers. Often this is simply as a basis for extrapolating future trends in access to technologies. But also this literature has been particularly useful in providing frameworks for understanding the processes by which new commodities come into circulation and spread across populations of adopters. In this paper the authors seek to deepen the analysis. |
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