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| Tekijä: | Cano, v. Prentice, R. |
| Otsikko: | Opportunities for endearment to place through electronic "visiting": WWW homepages and the tourism promotion of Scotland |
| Lehti: | Tourism Management
1998 : FEB, VOL. 19:1, p. 67-73 |
| Asiasana: | TOURISM INTERNET COMMUNICATION VIRTUAL REALITY SCOTLAND PROMOTION |
| Kieli: | eng |
| Tiivistelmä: | The use of World Wide Web by Scottish tourism business appears to be varied and to be promoting a variegated image of Scotland world-wide. A communicative style has so far not been the dominant style of development. This study suggests that Scotland may be doubly undervalued on the WWW in a varied presentation of its tourism resources and in the lack of a generic communicative approach to site design. The regional diversity of sites across Scotland is identified and the extent of the development of a communication concept is assessed. |
SCIMA