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| Tekijä: | Balabanis, G.I. |
| Otsikko: | The relationship between diversification and performance in export intermediary firms |
| Lehti: | British Journal of Management
2001 : MAR, VOL. 12:1, p. 67-84 |
| Asiasana: | DIVERSIFICATION EXPORTING PERFORMANCE APPRAISAL UNITED KINGDOM |
| Vapaa asiasana: | INTERMEDIARY FIRMS |
| Kieli: | eng |
| Tiivistelmä: | The study examines the impact of product, functional and geographical diversification on the sales, exports and profitability of export intermediaries (EIs). It is based on a mailed survey of a sample of 135 British EIs. The results indicated that product and unrelated functional diversification are important to an EI's export stability. EIs that tend to carry undifferentiated products also exhibit more stable export sales. |
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