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| Tekijä: | Theil, M. |
| Otsikko: | Versicherungsunternehmen als Informationsanbieter im World Wide Web: Gestaltungsmöglichkeiten und Entwicklungsstand. |
| Lehti: | Journal für Betriebswirtschaft
1996 : VOL. 46:3, p. 155-164 |
| Asiasana: | INSURANCE COMPANIES INTERNET INFORMATION SYSTEMS ORGANIZATIONAL COMMUNICATION CUSTOMER RELATIONS |
| Kieli: | ger |
| Tiivistelmä: | Insurance Companies providing Information in the World Wide Web - Potential Applications and Present Standard. As business applications increase in number and importance in the World Wide Web, insurance companies start using this Internet tool as well. In our article, we discuss the potentials of WWW with attention to the particular importance of the sales function and of risk communication for the insurance business. Subsequently, we analyze websites of more than 100 insurance companies, mainly situated in Austria, Germany and the U.S., regarding the implementation of various alternatives of information and communication design. In confronting potentials with actual realizations, the current stage of development can be assessed. |
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