haku: @all higher education / yhteensä: 248
viite: 244 / 248
Tekijä: | Court, S. Molesworth, M. |
Otsikko: | Developing teaching strategies for research methods that are appropriate to the learning styles of marketing communication students |
Lehti: | Journal of Marketing Management
2003 : JUN, VOL 19:5-6, p. 675-697 |
Asiasana: | HIGHER EDUCATION LEARNING TEACHING METHODS RESEARCH |
Kieli: | eng |
Tiivistelmä: | Among marketing students research methods are often very unpopular, though those are a key aspect of all degree programmes. In this article different learning styles and existing teaching strategies are accommodated. In this research is used Grasha-Reichmann Student Learning Styles Scale (1974) because it can link closely learning styles to teaching strategies. The results from the GRSLSS were that students learning styles are a mix of independent, dependent and collaborative. Thing which accommodate learning styles is variety of teaching strategies. Strategies that suit depent styles are needed especially in early courses. |
SCIMA