haku: @all platform / yhteensä: 26
viite: 23 / 26
Tekijä: | Hogendorn, C. Yuen, S.K.Y. |
Otsikko: | Platform competition with "must-have" components |
Lehti: | Journal of Industrial Economics
2009 : JUN, VOL. 57:2, p. 294-318 |
Asiasana: | competition monopoly consumers contracts market share |
Kieli: | eng |
Tiivistelmä: | In platform-component systems where network effects are indirect, some must-have components are popular enough among consumers to create large, discrete indirect network effects once they become available on a platform. For instance, ESPN is a must-have component of cable TV platforms. This article examines how platform market structures determine exclusive versus non-exclusive contracts between platforms and components, showing that a component provider more likely signs exclusive contracts with a single platform if it has high popularity, large platform market share difference, and low cross-platform indirect network impacts. |
SCIMA