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| Tekijä: | Brandenburger, A. M. Nalebuff, B. J. |
| Otsikko: | The right game: use game theory to shape strategy |
| Lehti: | Harvard Business Review
1995 : JUL-AUG, VOL. 73:4, p. 57-71 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, LANGFRISTIG, UNTERNEHMENSPLANUNG, SPIELTHEORIE |
| Kieli: | eng |
| Tiivistelmä: | The essence of business success lies in making sure you are playing the right game. How do you know if it is right? What can you do if it is wrong? In this article the authors answer those questions by drawing on the insights of game theory, which stresses the importance of putting yourself in the shoes of other players and anticipating their responses. To help managers design a game that is right for them, the authors provide a guide to all the players and the other elements of the game. |
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