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| Tekijä: | Huang, Hao |
| Otsikko: | On the design of CI in modern commercial business (original in Chinese) |
| Lehti: | Economic Problems (c)
1994 : 6, p.35-37 |
| Asiasana: | CORPORATE IMAGE CHINA |
| Kieli: | chi |
| Tiivistelmä: | CI, as an identification system in enterprises is universally applied to the designing of their images, and it requires complete, stability, creativeness and uniqueness. In order to lay down and implement the strategy of CI, an enterprise should take on a new look, pay attention to the building up of morality, lay stocks on the connection and communication with consumers and people from all the fields , and further more try to be honest and never eat its words. |
SCIMA