haku: @all transparency / yhteensä: 302
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| Tekijä: | Degrelle, P. |
| Otsikko: | De l'image d'entreprise a la strategie d'image. L'exemple de l'introduction sur le second marche. |
| Lehti: | Gestion 2000
1989 : FEB-MAR, VOL. 5:1, p. 59-94 |
| Asiasana: | CORPORATE IMAGE STOCK MARKETS STRATEGIC MANAGEMENT COMMUNICATION |
| Kieli: | fre |
| Tiivistelmä: | Corporate image taken as a syncretism of communication, a symbol of identity of the group, is a way to favour the coherence of the messages issued by the firm. In this respect the concept of image can be integrated as a strategy tool in the management of the firm. The coherence of communication means that strategy thinking and image must be connected. Corporate image is a factor of differentiation and integration of the organization. It may be one of the possible answers to the necessary transparency required by the multilateral relations. |
SCIMA