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| Tekijä: | Brown, J. S. |
| Otsikko: | Research that reinvents the corporation. |
| Lehti: | Harvard Business Review
1991 : JAN-FEB, VOL. 69:1, p. 102-111 |
| Asiasana: | COMPANIES RESEARCH TECHNOLOGICAL CHANGE INNOVATION CORPORATE CULTURE |
| Kieli: | eng |
| Tiivistelmä: | Corporate research has to create more than new products; it must build the prototype of the continuously innovating company. As companies try to keep pace with rapid changes in technology and cope with unstable business environment, the research department must design the new technological and organizational "architectures" that make a continuously innovating company possible. The director of the Xerox Palto Alto Research Center /PARC/ describes the logic behind this distinctive vision of research's role. PARC researchers are prototyping new work practices and new technologies and products. And they are experimenting with new techniques for "coproducing" technological and organizational innovations, also with the company's customers. |
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