haku: @all betting / yhteensä: 36
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| Tekijä: | Kraar, L. |
| Otsikko: | Daewoo's daring drive into Europe |
| Lehti: | Fortune
1996 : MAY 13, VOL. 133:9, p. 65-70 |
| Asiasana: | CARS METHODOLOGY MARKETS |
| Kieli: | eng |
| Tiivistelmä: | A Korean conglomerate and its charismatic boss are betting billions of dollars that a late-arriving and little-known car can succeed in a crowded auto market. On a shivery saturday morning in Warsaw, the only workers at the headquarters of the Polish state automaker FSO are uniformed security guards and a delighted new Korean owner, Kim Woo-Choong, 59, chairman and founder of the Daewoo Group. He outbid general Motors for this relic of the Communist era by promising the Polish government that daewoo would put $1.1 billion into FSO without laying off any of its 21,000 thousand employees for at least three years. |
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