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| Tekijä: | Henkoff, R. |
| Otsikko: | Asia: why business is still bullish |
| Lehti: | Fortune
1997 : OCT 27, VOL. 136:8, p. 93-97 |
| Asiasana: | ASIA FUTURE MARKETS |
| Kieli: | eng |
| Tiivistelmä: | Despite the turmoil rocking the region, big Western companies continue to see Asia as the market of the future and are betting big to prove it. You'd expect Ford, Procter & Gamble, Coca Cola and other multinationals to be more than a little nervous about the economic convulsions that have rocked southeast Asia -- plunging currencies, crashing stock markets, and decelerating growth rates. But don't be misled. Despite all the tumult, Western companies remain resolutely upbeat about doing business there. |
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