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Tekijä: | Chen, J. S. |
Otsikko: | Market segmentation by tourists' sentiments |
Lehti: | Annals of Tourism Research
2003 : JAN, VOL. 30:1, p. 178-193 |
Asiasana: | |
Kieli: | eng |
Tiivistelmä: | The research outlines valuable market segments entangling tourists' sentiments toward marketing. A criterion-based scheme integrating a Chi-square Automatic Interaction Detection algorithm is utilized to separate the respondents into four mutually exclusive segments. |
SCIMA