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| Tekijä: | Clulow, V. |
| Otsikko: | Futures dilemmas for marketers: can stakeholder analysis add value? |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:9-10, p. 978-997 |
| Asiasana: | marketing stakeholders communication models |
| Kieli: | eng |
| Tiivistelmä: | This paper aims to offer marketers an example of the application of stakeholder theory and analysis, using a current discourse btw. a number of stakeholders about their views on issues raised in a report on a model for the sustainability of life in Australia in the future. From the analysis, four themes emerged indicating that the stakeholders' thinking on the concept of an "economy" was based on different theoretical schemata. An integrated marketing communications model is proposed accounting for important relationships btw. the organization and its key stakeholders. |
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