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| Tekijä: | Rouleau, L. |
| Otsikko: | Micro-practices of strategic sensemaking and sensegiving: How middle managers interpret and sell change every day |
| Lehti: | Journal of Management Studies
2005 : SEP, VOL. 42:7, p. 1413-1441 |
| Asiasana: | Knowledge Middle managers Strategy |
| Kieli: | eng |
| Tiivistelmä: | This article discusses sensemaking and sensegiving by which managers interpret and sell strategic change at the organizational interface. Through middle managers' routines and conversations related to implementation of a strategic change in a clothing company, it is shown how they contribute to renewing links with stakeholders, in particular clientele, by drawing on their tacit knowledge. Four micropractices of strategic sensemaking and sensegiving are emphasized: translating the orientation, overcoding the strategy, disciplining the client and justifying the change. |
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