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Tekijä: | GuillĂ©n, M.F. |
Otsikko: | What is the best global strategy for the Internet? |
Lehti: | Business Horizons
2002 : MAY-JUN, VOL. 45:3, p. 39-46 |
Asiasana: | INTERNATIONAL RELATIONS INTERNET MARKETING STRATEGY |
Kieli: | eng |
Tiivistelmä: | The Net is a powerful medium for reaching and servicing customers around the world. Companies, however, are learning that cross-national differences in infrastructure, regulation, language, buyer demographics and behavior, payment methods, and currencies pose formidable challenges to the simple global model of international operations. |
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