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| Tekijä: | Wells, J.D. Fuerst, W.L. Palmer, J.W. |
| Otsikko: | Designing consumer interfaces for experiential tasks: an empirical investigation |
| Lehti: | European journal of information systems
2005 : SEP, VOL. 14:3, p. 273-287 |
| Asiasana: | electronic commerce information systems consumer behaviour computer users models |
| Kieli: | eng |
| Tiivistelmä: | In this paper, explored is the use of tangible attributes derived from the physical business domain (here as: bus-dom.) as a technique for designing an interface (as: int-f./int-fs.) effectively supporting experiential tasks (as: exp-ts). A laboratory experiment was designed and conducted to test the impact of two types of int-fs. and bus-dom. familiarity when completing exp-ts. Because consumers need to recall and retain information (as: info.) to evaluate products/services or to make brand associations, retention/recall (as: ret./rec.) of info. was measured on both the day of the treatment and after a 2-day lag. It is shown that the int-f. based on the bus-dom. metaphor stimulated higher levels of ret./rec. of info., thus providing the desired support for exp-ts. In addition, users with weaker bus-dom. familiarity showed the greatest improvement in ret./rec., especially after a 2-day lag, when using the int-f. with the bus-dom. metaphor design. |
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