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Tekijä:Caldwell, M.
Otsikko:Applying general living systems theory to learn consumers´sense making in attending performing arts
Lehti:Psychology & Marketing
2001 : MAY, VOL. 18:5, p. 497-511
Asiasana:ARTS
CONSUMER BEHAVIOUR
SYSTEMS THEORY
Vapaa asiasana:SENSEMAKING
Kieli:eng
Tiivistelmä:Consumers seek pleasurable experiences when attending performing arts. Yet, no theory exists to explain and predict the sense making associated with this unique consumption activity. General living systems theory (GLST) is applied to offer a systems-based model intended to be useful in this respect. This work contributes to some important streams of research.
SCIMA tietueen numero: 221816
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