haku: @all company restructuring / yhteensä: 75
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| Tekijä: | Edmondson, G. Browder, S. |
| Otsikko: | Angst at airbus |
| Lehti: | Business Week
1996 : DEC 30, VOL. 3492:822, p. 16-17 |
| Asiasana: | EUROPE AEROSPACE INDUSTRY ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | Nothing gets a company moving like a good scare. On Dec. 13, the board members of Europe's jet giant Airbus Industrie left the negotiating table in Toulouse, France, after failing to agree on the terms of a badly needed restructuring. Two days later, Airbus' U.S. rival, Boeing Co., suddenly announced it would merge with McDonnel Douglas Corp. Airbus now stands alone in the market against a Goliath with $48 billion in sales. The deal may be just the catalyst Airbus needs to plunge ahead with the necessary makeover. |
SCIMA