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| Tekijä: | Gioia, D. |
| Otsikko: | Symbolism and strategic change in academia: the dynamics of sensemaking and influence |
| Lehti: | Organization Science
1994 : 3 AUG, VOL. 5:3, p. 363-383 |
| Asiasana: | STRATEGY CHANGE MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | This study investigated the uses of sensemaking, influence, and symbolism in launching a strategic change effort at a university. It employed an ethnographic/interpretive approach in examining the ways that symbols, metaphors, and various subtle influence processes were used to lend meaning to concepts and possible courses of action by a task force instrumental to the strategic change process. Two distinct researcher perspectives were used in the paper. |
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