haku: @all business design / yhteensä: 83
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| Tekijä: | Burke, L.A. Moore, J.E. |
| Otsikko: | A perennial dilemma in OB education: Engaging the traditional student. |
| Lehti: | Academy of management learning and education
2003 : MAR, VOL. 2:1, p. 37-52 |
| Asiasana: | Organizational behaviour Management education Students |
| Kieli: | eng |
| Tiivistelmä: | Organizational behaviour (OB) instructors often face a dilemma: OB acumen is widely and increasingly regarded as crucial to the ultimate organizational success of the students, yet many instructors find it difficult to engage undergraduates in its study. This study draws on the instructional design and broader learning literature to create a model depicting the key variables influencing student motivation to engage in any subject matter. Then, with 241 undergraduates, two questions are empirically tested: (1) Are undergraduate students less motivated to engage in OB coursework than other typical business courses, and if so, (2) what might account for that lower motivation? The findings indicate that students did report less motivation at the outset of an OB course, as compared to other conventional courses (e.g. accounting, business computing), and the causes of that lower motivation were attributable to lower interest and perceived relevance. Strategies as well as directions for future research, are discussed. |
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