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| Tekijä: | Kindström, D. |
| Otsikko: | Towards a service-based business model - Key aspects for future competitive advantage |
| Lehti: | European Management Journal
2010 : DEC, VOL. 28:6, p. 479-490 |
| Asiasana: | service development innovation strategy competitive advantage models case studies manufacturing multinational companies |
| Kieli: | eng |
| Tiivistelmä: | Based on a multiple case study of seven manufacturing companies and by using the business model concept, this paper links managerial activities to a service innovation framework to underline how companies can best take advantage of a new service-based business model (herein as: b-m/s). It is indicated that there is the need for companies to focus on all areas of their b-m/s. in a holistic fashion. Among others, companies have to develop their abilities to build relationships with customers, to visualize the intangible value of their service offerings, and to advance a dynamic service offering portfolio which can adapt to changes in customer needs. |
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