haku: @all company restructuring / yhteensä: 92
viite: 71 / 92
Tekijä: | Edmondson, G. Browder, S. |
Otsikko: | Angst at airbus |
Lehti: | Business Week
1996 : DEC 30, VOL. 3492:822, p. 16-17 |
Asiasana: | EUROPE AEROSPACE INDUSTRY ECONOMICS |
Kieli: | eng |
Tiivistelmä: | Nothing gets a company moving like a good scare. On Dec. 13, the board members of Europe's jet giant Airbus Industrie left the negotiating table in Toulouse, France, after failing to agree on the terms of a badly needed restructuring. Two days later, Airbus' U.S. rival, Boeing Co., suddenly announced it would merge with McDonnel Douglas Corp. Airbus now stands alone in the market against a Goliath with $48 billion in sales. The deal may be just the catalyst Airbus needs to plunge ahead with the necessary makeover. |
SCIMA