haku: @all digitalization / yhteensä: 10
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| Tekijä: | Ziliani, C. |
| Otsikko: | eCommerce in Italy: Bridging the gap? |
| Lehti: | European Retail Digest
2001 : DEC, 32, p. 32-34 |
| Asiasana: | ITALY ELECTRONIC COMMERCE ELECTRONIC SHOPPING |
| Kieli: | eng |
| Tiivistelmä: | On the one hand, Internet penetration among consumers has increased, and so has confidence in eCommerce. On the other, web marketing efforts by companies in most sectors have not gone far beyond 'shop window' presence, thereby echoing the 1999 situation, when surveys showed that "people would buy online...if only they could find something interesting". Demand is getting ready for eCommerce, but supply is lagging behind, and the gap is particularly noticeable in the B2C environment. To complicate things further, while Italy as a whole seems to be getting closer to the rest of the industrial world in terms of 'digitalization', a broad domestic digital divide is emerging among different Italian regions. |
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