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| Tekijä: | Sharma, A. |
| Otsikko: | Trends in Internet-based business-to-business marketing |
| Lehti: | Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 77-84 |
| Asiasana: | Internet Business-to-business Industrial marketing Electronic commerce |
| Kieli: | eng |
| Tiivistelmä: | The paper examines the genesis of the Internet movement in business-to-business markets. The long-term impact of the increase ogf business-to-business utilization of the Internet on the marketing theory and marketing process is then discussed. |
SCIMA