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| Tekijä: | Keelan, E. |
| Otsikko: | Practice: Developing an Elderly Client Base |
| Lehti: | Accountancy
2002 : SEP, VOL. 130:1309, p. 52-53 |
| Asiasana: | CLIENTS DATA BANKS DEMOGRAPHY ANALYTICAL REVIEW |
| Kieli: | eng |
| Tiivistelmä: | The paper states that demographically, senior citizens are a massive and potentially lucrative market. The author explores how general practitioners can cash in. The paper also states that but with the number of people aged 65 and over set to increase at 10 times the overall rate of population growth in the next 40 years, what Franklin could not have foreseen is that these two certainties are extremely big business. This is a growing proportion of the population the authors are talking about. People are retiring early. The paper states that we are going to end up with this huge amorphous mass of senior citizens who will be creating wealth in their own right. |
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