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| Tekijä: | Loveman, G. |
| Otsikko: | Diamonds in the data mine |
| Lehti: | Harvard Business Review
2003 : MAY, VOL. 81:5, p. 109-113 |
| Asiasana: | Knowledge management Data mining Corporate strategy Customer relations Companies USA |
| Kieli: | eng |
| Tiivistelmä: | Harrah's Entertainment has outplayed its competition and won impressive gains, despite being dealt a weak hand by the economy. The secret? Mining the company's rich database to develop compelling customer incentives. |
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