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| Tekijä: | Dodgson, M. Gann, D. Salter, A. |
| Otsikko: | The role of technology in the shift towards open innovation: the case of Procter & Gamble |
| Lehti: | R & D Management
2006 : JUN, VOL. 36:3, p. 333-346 |
| Asiasana: | information technology innovation organizational change case studies |
| Kieli: | eng |
| Tiivistelmä: | Open Innovation (here as: OI) requires extensive empirical investigation, development and testing. This paper analyzes Procter and Gamble's (here as: P-and-G.) 'Connect and Develop' strategy as a case study of the major organizational and technological changes (latter as: t-chgs.) associated with OI. It is argued that more analysis is entitled into the ways t-chgs. have facilitated OI strategies, especially related to new product development. Information (as: info.) and communications technologies enable the exchange of distributed sources of info. in the OI process. The case study shows that furthermore a suite of new technologies for data mining, simulation, prototyping and visual representation, what is called as 'innovation technology', help to support OI at P-and-G. |
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