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Tekijä:Ziek, P.
Otsikko:Making sense of CSR communication
Lehti:Corporate Social Responsibility and Environmental management
2009 : MAY/JUN, VOL. 16:3, p. 137-145
Asiasana:corporate responsibility
social responsibility
business communication
stakeholders
organizational behaviour
companies
USA
Vapaa asiasana:sensemaking
Kieli:eng
Tiivistelmä:This paper aims at providing an illustration of the accounts that comprising CSR communication. Explored are 50 U.S. firms for CSR moves within a variety of organizational contexts. It is shown that communicating CSR is limited to large organizations and especially, that they communicate CSR by conveying information on classically accepted responsible and virtuous behaviours.
SCIMA tietueen numero: 270049
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