haku: @author Baltas, G. / yhteensä: 12
viitteet: 1-10 / 12
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 otsikkovuositekijä
1.
Econometric models for discrete choice analysis of travel and tourism demand
Journal of Travel & Tourism Marketing
2007 : VOL. 21:4, p. 25-40
 2007 Baltas, G.
2.
Organisational innovation in SMEs - The importance of strategic orientation and competitive structure
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1091-1112
 2004 Salavou, H.
Baltas, G.
Lioukas, S.
3.
A combined segmentation and demand model for store brands
European Journal of Marketing
2003 : VOL 37:10, p. 1499-1513
 2003 Baltas, G.
4.
Determinants of internet advertising effectiveness: an empirical study
International Journal of Market Research
2003 : VOL 45:4, p. 505-513
 2003 Baltas, G.
5.
Effects of Nutrition Information on Consumer Choice
Journal of Advertising Research
2001 : MAR-APR, VOL. 41:2, p. 57-63
 2001 Baltas, G.
6.
Utility-consistent brand demand systems with endogenous category consumption: principles and marketing applications
Decision Sciences
2001 : SUMMER, VOL. 32:3, p. 399-421
 2001 Baltas, G.
7.
Hedonic price methods and the structure of high-technology industrial markets: an empirical analysis
Industrial Marketing Management
2001 : OCT, VOL. 30:7, p. 599-607
 2001 Baltas, G.
Freeman, J.
8.
Random utility models in marketing research: a survey
Journal of Business Research
2001 : FEB, VOL. 51:2, p. 115-125
 2001 Baltas, G.
Doyle, P.
9.
An integrated model of category demand and brand choice
Journal of the Market Research Society
1998 : OCT, VOL. 40:4, p. 295-306
 1998 Baltas, G.
10.
A flexible model for consumer choice in package goods markets
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 141-153
 1998 Baltas, G.
Doyle, P.
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