haku: @author Brodie, R. / yhteensä: 6
viitteet: 1-6 / 6
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1.
Understanding the characteristics of price elasticities for frequently purchased packaged goods
Journal of Marketing Management
2000 : NOV, VOL. 16:8, p. 917-936
 2000 Danaher, P.
Brodie, R.
2.
Do managers overreact to each others' promotional activity? Further empirical evidence
International Journal of Research in Marketing
1996 : OCT, VOL. 13:4, p. 379-388
 1996 Brodie, R.
Bonfrer, A.
Cutler, J.
3.
Portfolio planning methods: faulty approach or faulty research? A rejoinder to "Making better decisions" by Wensley
International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 91-93
 1994 Armstrong, J.
Brodie, R.
4.
Effects of portfolio planning methods on decision making: experimental results
International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 73-84
 1994 Armstrong, J.
Brodie, R.
5.
Consumer evaluations of brand extensions: further empirical results
International Journal of Research in Marketing
1993 : MAR, VOL. 10:1, p. 47-53
 1993 Sunde, L.
Brodie, R.
6.
Attraction versus linear and multiplicative market share models : an empirical evaluation.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 194-201
 1984 Brodie, R.
Kluyver, C. A. de
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