haku: @author Chintagunta, P. / yhteensä: 15
viitteet: 1-10 / 15
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1.
Diffusion of new pharmaceutical drugs in developing and developed nations
International Journal of Research in Marketing
2004 : VOL. 21:4, p.341-357
 2004 Desiraju, R.
Nair, H.
Chintagunta, P.
2.
Manufacturer-retailer channel interactions and implications for channel power: an empirical investigation of pricing in a local market
Marketing Science
2000 : SPRING, VOL. 19:2, p. 127-148
 2000 Kadiyali, V.
Chintagunta, P.
Vilcassim, N.
3.
Measuring the effects of new brand introduction on inter-brand strategic interaction
European Journal of Operational Research
1999 : OCT 16, VOL. 118:2, p. 315-331
 1999 Chintagunta, P.
4.
A Bayesian model to forecast new product performance in domestic and international markets
Marketing Science
1999 : VOL. 18:2, p. 115-136
 1999 Neelamegham, R.
Chintagunta, P.
5.
Inertia and variety seeking in a model of brand-purchase timing
Marketing Science
1998 : VOL. 17:3, p. 253-270
 1998 Chintagunta, P.
6.
A model of inertia and variety-seeking with marketing variables
International Journal of Research in Marketing
1998 : FEB, VOL. 15:1, p. 1-18
 1998 Seetharaman, P.
Chintagunta, P.
7.
Household heterogeneity and state dependence in a model of purchase strings: empirical results and managerial implications
International Journal of Research in Marketing
1997 : OCT, VOL. 14:4, p. 341-358
 1997 Gupta, S.
Chintagunta, P.
Wittink, D.
8.
Investigating the effects of a line extension or new brand introduction on market structure
Marketing Letters
1996 : OCT, VOL. 7:4, p. 319-328
 1996 Chintagunta, P.
9.
Pricing strategies in a dynamic duopoly: a differential game model
Management Science
1996 : NOV, VOL. 42:11, p. 1501-1514
 1996 Chintagunta, P.
Rao, V.
10.
A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry
Decision Sciences
1995 : JUL/AUG, VOL. 26:4, p. 531-559
 1995 Chintagunta, P.
Vilcassim, N.
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