haku: @author Hauser, J. R. / yhteensä: 22
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1.
The Virtual Customer
Journal of Product Innovation Management
2002 : SEP, VOL. 19:5, p. 332-353
 2002 Dahan, E.
Hauser, J. R.
2.
Side payments in marketing
Marketing Science
1997 : VOL. 16:3, p. 246-255
 1997 Hauser, J. R.
Simester, D. I.
Wernerfelt, B.
3.
Premarket forecasting of really new products (neue Produkte)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 47-60
 1996 Urban, G. L.
Weinberg, B. D.
Hauser, J. R.
4.
Integrating R&D and marketing : A review and analysis of the literature.
Journal of Product Innovation Management
1996 : MAY, VOL. 13:3, 191-215
 1996 Griffin, A.
Hauser, J. R.
5.
Patterns of communication among marketing, engineering and manufacturing - A comparison between two product teams
Management Science
1992 : MAR, VOL. 38:3, p. 360-373
 1992 Griffin, A.
Hauser, J. R.
6.
Prelaunch forecasting of new automobiles.
Management Science
1990 : APR, VOL. 36:4, p. 401-421
 1990 Urban, G. L.
Hauser, J. R.
Robert, J. H.
7.
An evaluation cost model of consideration sets.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 393-408
 1990 Hauser, J. R.
Wernerfelt, B.
8.
The competitive implications of relevant-set/response analysis.
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 391-405
 1989 Hauser, J. R.
Wernerfelt, B.
9.
Otra novedad japonesa: la casa de la calidad.
Harvard-Deusto Business Review
1989 : JAN-MAR, 37, p. 31-43
 1989 Hauser, J. R.
Clausing, D.
10.
La maison de la qualite.
Harvard-L'Expansion
1988 : -89 WINTER, 51, p. 6-17
 1988 Hauser, J. R.
Clausing, D.
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