haku: @author Hoch, S. J. / yhteensä: 10
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1.
Effective category management depends on the role of the category
Journal of Retailing
2001 : SUMMER, VOL. 77:2, p. 165-184
 2001 Dhar, S. K.
Hoch, S. J.
Kumar, N.
2.
Why store brand penetration varies by retailer
Marketing Science
1997 : VOL. 16:3, p. 208-227
 1997 Dhar, S. K.
Hoch, S. J.
3.
Price discrimination using in-store merchandising (sales promotion, merchandising)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 17-30
 1996 Dhar, S. K.
Hoch, S. J.
4.
EDLP, hi-lo, and margin arithmetic
Journal of Marketing
1994 : OCT, VOL. 58:4, p. 16-27
 1994 Hoch, S. J.
Dreze, X.
Purk, M. E.
5.
Modeles a base de donnees et intuition manageriale : 50% modele +50% manager.
Recherche et Applications en Marketing
1991 : VOL. 6:4, p. 79-98
 1991 Blatterg, R. C.
Hoch, S. J.
6.
Database models and managerial intuition: 50% model + 50% manager.
Management Science
1990 : AUG, VOL. 36:8, p. 887-899
 1990 Blattberg, R. C.
Hoch, S. J.
7.
Ambiquity, processing strategy, and advertising-evidence interactions.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 354-360
 1989 Ha, Y-W.
Hoch, S. J.
8.
Managing what consumers learn from experience.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 1-20
 1989 Hoch, S. J.
Deighton, J.
9.
Who do we know : predicting the interests and opinions of the American consumer.
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 315-324
 1988 Hoch, S. J.
10.
Consumer learning : Advertising and the ambiguity of product experience.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 221-233
 1986 Hoch, S. J.
Young-Won, H.
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