haku: @author Lutz, R. J. / yhteensä: 6
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1.
Children, advertising, and product experiences: a multimethod inquiry
Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 31-48
 2000 Moore, E, S.
Lutz, R. J.
2.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
3.
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 130-143
 1986 MacKenzie, S. B.
Lutz, R. J.
Belch, G. E.
4.
The marketing of consumer information.
Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 103-107
 1983 Capon, N.
Lutz, R. J.
5.
Decision plans and consumer choice dynamics.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 108-115
 1982 Park, C. W.
Lutz, R. J.
6.
A model and methodology for the development of consumer information.
Journal of Marketing
1979 : JAN, VOL. 43:1, p. 58-67
 1979 Capon, N.
Lutz, R. J.
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