haku: @author Sewall, M. A. / yhteensä: 6
viitteet: 1-6 / 6
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1.
A choice sets model of retail selection.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 97-110
 1987 Spiggle, S.
Sewall, M. A.
2.
The response of affluent consumers to mail surveys.
Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 55-58
 1986 Stanley, T. J.
Sewall, M. A.
3.
Characteristics of radio commercials and their recall effectiveness.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 52-60
 1986 Sewall, M. A.
Sarel, D.
4.
Relative information contributions of consumer purchase intentions and management judgment as explanators of sales.
Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 249-253
 1981 Sewall, M. A.
5.
The comparative price advertising controversy : consumer perceptions of catalog showroom reference prices.
Journal of Marketing
1979 : SUMMER, VOL. 43:3, p. 85-92
 1979 Sewall, M. A.
Goldstein, M. H.
6.
Market segmentation based on consumer ratings of proposed product designs.
Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 557-564
 1978 Sewall, M. A.
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