haku: @indexterm CONSUMER ATTITUDES / yhteensä: 469
viitteet: 100-109 / 469
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100.
"Brought to you by brand A and brand B": Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
Journal of Advertising
2003 : VOL. 32:3, p. 19-30
 2003 Ruth, J.A.
Simonin, B.L.
101.
Targeting a niche market of pet owners: Consumer evaluation of a mobile veterinarian's service concept
Journal of Consumer Behaviour
2003 : SEP, VOL. 3:1, p. 74-84
 2003 Geissler, G.L.
102.
Early evangelist or reluctant Rudolph? Attitudes towards the Christmas commercial campaign
Journal of Consumer Behaviour
2003 : SEP, VOL. 3:1, p. 48-62
 2003 Gurau, C.
Tinson, J.
103.
Consumer attitude toward brand extensions: an integrative model and research propositions
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 97-115
 2003 Czellar, S.
104.
The effects of interaction on consumers' attitudes in focus groups
Psychology & Marketing
2003 : MAY, VOL. 20:5, p. 433-454
 2003 Bristol, T.
Fern, E.F.
105.
The influence of gender on mood effects in advertising
Psychology & Marketing
2003 : MAR, VOL. 20:3, p. 249-273
 2003 Martin, B.A.S.
106.
Interrelationships and distinct effects of internal reference prices on perceived expensiveness and demand
Psychology & Marketing
2003 : MAR, VOL. 20:3, p. 227-248
 2003 Garbarino, E.
Slonim, R.
107.
Determinants of Internet auction success and closing price: An exploratory study
Psychology & Marketing
2003 : JUN, VOL. 20:6, p. 537-566
 2003 Gilkeson, J.H.
Reynolds, K.
108.
The effect of computer anxiety on price value trade-off in the on-line environment
Psychology & Marketing
2003 : JUN, VOL. 20:6, p. 515-536
 2003 Suri, R. (et al.)
109.
Dynamic pricing in Internet retail: Effects on consumer trust
Psychology & Marketing
2003 : JUN, VOL. 20:6, p. 495-513
 2003 Garbarino, E.
Lee, O.F.
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