haku: @indexterm PRODUCTS / yhteensä: 1007
viitteet: 100-109 / 1007
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100.
Consumer brand equity in a cross-cultural replication: an evaluation of a scale
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 157-174
 2007 Kocak, A.
Amimbola, T.
Özer, A.
101.
Retail mergers, buyer power and product variety
Economic Journal
2007 : JAN, VOL. 117:516, p. 45-67
 2007 Inderst, R.
Shaffer, G.
102.
Why pay more?
Business Strategy Review
2006 : AUTUMN, VOL. 17:3, p. 30-33
 2006 Cram, T.
103.
Market segmentation strategies of multiproduct firms
Journal of Industrial Economics
2006 : MAR, VOL. 54:1, p. 125-149
 2006 Doraszelski, U.
Draganska, M.
104.
Paying for loyalty: product bundling in oligopoly
Journal of Industrial Economics
2006 : MAR, VOL. 54:1, p. 43-62
 2006 Gans, J.S.
King, S.P.
105.
Determinants of product innovation in small firms: a comparison across industries
International Small Business Journal
2006 : DEC, VOL. 24:6, p. 587-609
 2006 Jong, J.P.J. De
Vermeulen, P.A.M.
106.
A new framework for evaluating sponsorship opportunities
International Journal of Advertising
2006 : VOL.25:4, p.471-488
 2006 Poon, D.T.Y.
Prendergast, G.
107.
The product cycle revisited: Knowledge intensity and firm internationalization
Management International Review
2006 : VOL. 46:5, p. 507-528
 2006 Almor, T.
Hashai, N.
Hirsch, S.
108.
When synergy in marketing communication online enhances audience response: The effects of varying advertising and product publicity messages
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 160-170
 2006 Wang, A.
109.
Product line strategies of new entrants in an established industry: evidence from the U.S. bicycle industry
Strategic Management Journal
2006 : OCT, VOL. 27:10, p. 959-979
 2006 Dowell, G.
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