haku: @indexterm advertising / yhteensä: 1883
viitteet: 102-111 / 1883
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 otsikkovuositekijä
102.
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
International Journal of Advertising
2009 : VOL. 28:2, p. 287-312
 2009 McQuarrie, E.F.
Mick, D.G.
103.
Non-student consumer attitudes towards product placement
International Journal of Advertising
2009 : VOL. 28:2, p. 257-285
 2009 Sung, Y.
Gregorio, F. de
Jung, J-H.
104.
Viewer as media decision-maker. Digital video recorders and household media consumption
International Journal of Advertising
2009 : VOL. 28:2, p. 231-255
 2009 Smith, S.M.
Krugman, D.M.
105.
The importance of product involvement for predicting advertising effectiveness among young people
International Journal of Advertising
2009 : VOL. 28:2, p. 203-229
 2009 Te'eni-Harari, T.
Lehman-Wilzig, S.N.
Lampert, S.I.
106.
Editorial. Advertising in East Asia
International Journal of Advertising
2009 : VOL. 28:1, p. 5-7
 2009 Taylor, C.R. (ed.)
107.
Internet advertising strategy of multinationals in China
International Journal of Advertising
2009 : VOL. 28:1, p. 125-146
 2009 Li, H.
Li, A.
Zhao, S.
108.
Determinants of visual forms used in print advertising. A cross-cultural comparison
International Journal of Advertising
2009 : VOL. 28:1, p. 13-47
 2009 Bu, K.
Kim, D.
Lee, S-y.
109.
What do the papers sell? A model of advertising and media bias
Economic Journal
2009 : APR, VOL. 119:537, p. 680-704
 2009 Ellman, M.
Germano, F.
110.
Regulating information disclosure in mutual fund advertising in the United States: Will consumers utilize cost information?
Journal of Consumer Policy
2009 : DEC, VOL. 32:4, p. 333-351
 2009 Pontari, B.A.
Stanaland, A.J.S.
Smythe, T.
111.
Pay-per-click search engine advertising: are hotel trademarks being abused?
Cornell hospitality quarterly: hospitality leadership through learning
2009 : MAY, VOL 50:2 p. 232-244
 2009 O'Connor, P.
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