haku: @journal_id 69 / yhteensä: 714
viitteet: 102-111 / 714
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 otsikkovuositekijä
102.
Theoretical modeling in marketing (Marketingmodell)
Journal of Marketing
1993 : APR, VOL. 57:2, p. 92-106
 1993 Moorthy, K.S.
103.
Diluting brand beliefs. When do brand extensions have a negative impact? (Konsumentenverhalten)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 71-84
 1993 Loken, B.
Roedder John, D.
104.
An analysis of the market share/- profitability relationship
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 1-18
 1993 Szymanski, D.M.
Bharadwaj, S.G.
Varadarajan, P.R.
105.
Factors, determinants, and segments in consumer criticism of advertising
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 99-114
 1993 Pollay, R.W.
Mittal, B.
106.
Assessing the impact of competitive entry on market expansion and incumbent sales (Neue Produkte; Marketingmodell)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 39-52
 1993 Mahajan, V.
Sharma, S.
Buzzell, R.D.
107.
Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis (Neue Produkte; Produktpolitik; Verbraucherforschung)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 23-37
 1993 Deshpand`, R.
Farley, J.U.
Webster Jr, F.E.
108.
Factors affecting trust in market research relationship
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 81-101
 1993 Moorman, C.
Deshpand`, R.
Zaltman, G.
109.
Conceptualizing, measuring, and managing customer-based brand equity (Verbraucherforschung)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 1-22
 1993 Keller, K. L.
110.
The impact of organizational citizenship behaviour on evaluations of salesperson performance (Sales Management, Arbeitsproduktivität, Arbeitsverhalten, Arbeitsmotivation)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 70-80
 1993 MacKenzie, S. B.
Podsakoff, P. M.
Fetter, R.
111.
The winning number or consumer perceptions of alpha-numeric brand names (Konsumentenverhalten)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 85-98
 1993 Pavia, T.M.
Costa, J.A.
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