haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 103-112 / 112
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103.
The price of beauty is getting beyond compare.
Fortune
1979 : DEC 3, VOL. 100:11, p. 60-66
 1979 Kinkead, G.
104.
The feect of advertising on competition: a survey.
Journal of Economic Literature
1979 : JUN, VOL. 17:2, p. 453-476
 1979 Comanor, W. S.
Wilson, T. A.
105.
The design of advertising experiments using statistical decision theory.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 191-202
 1979 Blattberg, R. C.
106.
Short-term forecasts of advertising expenditures.
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 7-14
 1979 Dhalla, N. K.
107.
Marketing-Mix-Entscheidungen im dynamischen Oligopol.
Zeitschrift für Betriebswirtschaft
1978 : DEC, VOL. 48:12, p. 1037-1060
 1978 Schmalen, H.
108.
The inflation isn't over in TV advertising rates.
Fortune
1978 : 6 NOV VOL.98 p.53-54
 1978 Zim, M. H.
109.
A practical way to set advertising budgets.
Marketing
1978 : AUG p.28-30
 1978 Corkindale, D.
110.
Advertising budgeting, wearout and copy replacement.
Journal of the Operational Research Society
1978 : 7 JUL VOL.29 p.651-659
 1978 Pekelman, D.
Sethi, S.
111.
Advertising and value maximization: an integrative approach.
Decision Sciences
1978 : 2 APR VOL.9 p.196-205
 1978 Yawitz, J. B.
Connelly, F. J.
Marshall, W. J.
112.
How to allocate marketing resources by area.
Marketing
1978 : APR p.41,43-44,46,48
 1978 Adams, J.
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