haku: @indexterm SEGMENTATION / yhteensä: 227
viitteet: 105-114 / 227
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 otsikkovuositekijä
105.
Shopping-centre selection modelling: a segmentation approach
International Review of Retail, Distribution and Consumer Research
2001 : JAN, VOL. 11:1, p. 23-38
 2001 Frasquet, M.
Gil, I.
Mollá, A.
106.
Identifying locations for targeted advertising on the Internet
International Journal of Electronic Commerce
2001 : Spring, VOL. 5:3, p. 23-44
 2001 Bhatnagar, A.
Papatla. P.,
107.
Interest-based segments of TV audiences
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 55-64
 2000 Frank, R.E.
Greenberg, M.G.
108.
Methods and Measures That Profile Heavy Users
Journal of Advertising Research
2000 : JUL-AUG, VOL. 40:4, p. 61-72
 2000 Wansink, B.
Park, S. B.
109.
Segmentation Based on Affinity for Advertising
Journal of Advertising Research
2000 : JUL-AUG, VOL. 40:4, p. 35-43
 2000 Smit, E. G.
Neijens, P. C.
110.
Strategic segmentation of a market
International Journal of Industrial Organization
2000 : DEC, VOL. 18:8, p. 1279-1290
 2000 Roy, S.
111.
Ansätze zur Segmentierung von Kunden - Wie geeignet sind herkömmliche Konzepte?
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2000 : SEP, VOL. 52:6, p. 515-536
 2000 Krafft, M.
Albers, S.
112.
Machine learning of event segmentation for news on demand
Communications of the ACM
2000 : FEB, VOL. 43:2, p. 35-41
 2000 Boykin, S.
Merlino, A.
113.
An exploration of in-store brand-extension commitment efforts: or is brand loyalty always a good thing to have?
International Review of Retail, Distribution and Consumer Research
2000 : JAN, VOL. 10:1, p. 23-39
 2000
114.
The listening organization: a segmentation approach to service quality information
IBAR: Journal of Irish Business and Administrative Research
1999 : VOL. 2:19/20, p. 55-82
 1999 Glynn, W.
Brannick, T.
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