haku: @indexterm advertising / yhteensä: 1883
viitteet: 108-117 / 1883
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108.
Determinants of visual forms used in print advertising. A cross-cultural comparison
International Journal of Advertising
2009 : VOL. 28:1, p. 13-47
 2009 Bu, K.
Kim, D.
Lee, S-y.
109.
What do the papers sell? A model of advertising and media bias
Economic Journal
2009 : APR, VOL. 119:537, p. 680-704
 2009 Ellman, M.
Germano, F.
110.
Regulating information disclosure in mutual fund advertising in the United States: Will consumers utilize cost information?
Journal of Consumer Policy
2009 : DEC, VOL. 32:4, p. 333-351
 2009 Pontari, B.A.
Stanaland, A.J.S.
Smythe, T.
111.
Pay-per-click search engine advertising: are hotel trademarks being abused?
Cornell hospitality quarterly: hospitality leadership through learning
2009 : MAY, VOL 50:2 p. 232-244
 2009 O'Connor, P.
112.
The impact of celebrity-product incongruence on the effectiveness of product endorsement
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 433-449
 2009 Lee, J-G
Thorson, E.
113.
Split-second recognition: what makes outdoor advertising work?
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 82-92
 2009 Meurs, L. van
Aristoff, M.
114.
Emotional engagement: how television builds big brands at low attention
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61
 2009 Heath, R.
115.
The March of mobile marketing: new chances for consumer companies, new opportunities for mobile operators
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61
 2009 Friedrich, R. (et al.)
116.
Next-generation mobile marketing: how young consumers react to bluetooth-enabled advertsing
Journal of Advertising Research
2009 : MARCH, VOL. 49:1 p. 44-53
 2009 Leek, S.
Christodoulides, G.
117.
The new unwired world: an IAB status report on mobile advertsing
Journal of Advertising Research
2009 : MARCH, VOL. 49:1 p. 27-43
 2009 Laszlo, J.
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