haku: @author Berthon, P. / yhteensä: 24
viitteet: 11-20 / 24
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 otsikkovuositekijä
11.
Turning competitive advantage into customer equity
Business Horizons
2000 : SEP-OCT, VOL. 43:5, p. 11-18
 2000 Pitt, L.
Ewing, M.
Berthon, P.
12.
Insights from ecology: an ecotone perspective of marketing
European Management Journal
2000 : APR, VOL. 18:2, p. 223-232
 2000 Prendergast, G.
Berthon, P.
13.
Cyberservice: taming service marketing problems with the World Wide Web
Business Horizons
1999 : JAN-FEB, VOL. 42:1, p. 11-18
 1999 Pitt, L.
Berthon, P.
Watson, R.
14.
Changing channels: The impact of the Internet on distribution strategy
Business Horizons
1999 : MAR/APR, VOL. 42:2, p. 19-28
 1999 Pitt, L.
Berthon, P.
Berthon, J-P.
15.
Assessing the structure of industrial buying centers with multivariate tools
Industrial Marketing Management
1999 : MAY, VOL. 28:3, p. 263-276
 1999 Horris, M.
Berthon, P.
Pitt, L.
16.
Excellence-market orientation link: Some consequences for service firms
Journal of Business Research
1999 : JAN, VOL. 44:1, p. 5-15
 1999 Caruana, A.
Pitt, L.
Berthon, P.
17.
The World Wide Web industrial marketing communication tool: models for the identification and assessment of opportunities
Journal of Marketing Management
1998 : VOL. 14:7, p. 691-704
 1998 Berthon, P.
18.
Antecedents of risk-taking behavior by advertisers: Empirical evidence and management implications
Journal of Advertising Research
1997 : SEP/OCT, VOL. 37:5, p. 27-40
 1997 West, D.
Berthon, P.
19.
Packaging, the Environment, and European Legislation: Marketing's Response
Journal of Euromarketing
1997 : Vol. 6:2, p. 75-98
 1997 Prendergast, G.
Pitt, L.
Berthon, P.
20.
Analysing and reducing customer defections (Verbraucherforschung)
Long Range Planning
1996 : DEC, VOL. 29:6, p. 821-834
 1996 Page, M.
Pitt, L.
Berthon, P.
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