haku: @author Desarbo, W. S. / yhteensä: 23
viitteet: 11-20 / 23
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11.
Strategy maps : a spatial representation of intra-industry competitive strategy.
Management Science
1987 : DEC, VOL. 33:12, p. 1534-1551
 1987 Day, D. L.
Desarbo, W. S.
Oliva, T. A.
12.
Selecting competitive tactics: Try a strategy map. (!MAPPING TECHNIQUE)
Sloan Management Review
1987 : SPRING, VOL. 28:3, p. 5-15
 1987 Olivia, T. A.
Day, D. L.
DeSarbo, W. S.
13.
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 40-54
 1987 DeSarbo, W. S.
Hoffman, D. L.
14.
An alternating least-squares procedure for estimating missing preference data in product-concept testing.
Decision Sciences
1986 : SPRING, VOL. 17:2, p. 163-185
 1986 DeSarbo, W. S.
Green, P. E.
Carroll, J. D.
15.
Choice-constrained conjoint analysis.
Decision Sciences
1984 : SUMMER, VOL. 15:3, p. 297-323
 1984 DeSarbo, W. S.
Green, P. E.
16.
On the use of hierachical clustering for the analysis of nonsymmetric proximities.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 601-610
 1984 DeSarbo, W. S.
Soete, G. de
17.
Estimating choice probabilities in multiattribute decision making.
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 76-84
 1981 Green, P. E.
Carroll, J. D.
Desarbo, W. S.
18.
On the intensitivity of brand-choice simulations to attribute importance weights.
Decision Sciences
1980 : JUL, VOL. 11:3, p. 439-450
 1980 Green, P. E.
DeSarbo, W. S.
Kedia, P. K.
19.
A marketer's guide to log-linear models for qualitative data analysis.
Journal of Marketing
1980 : SUMMER, VOL. 44:3, p. 40-51
 1980 Desarbo, W. S.
Hildebrand, D. K.
20.
Componential segmentation in the analysis of consumer trade-offs.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 83-91
 1979 Green, P. E.
Desarbo, W. S.
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