haku: @author Dibb, S. / yhteensä: 19
viitteet: 11-19 / 19
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11.
Segmentation analysis for industrial markets: problems of integrating customer requirements into operations strategy
European Journal of Marketing
2002 : VOL. 36:1-2, p. 231-251
 2002 Dibb, S.
Wensley, R.
12.
Market segmentation: diagnosing and treating the barriers
Industrial Marketing Management
2001 : NOV, VOL. 30:8, p. 609-625
 2001 Dibb, S.
Simkin, L.
13.
New millennium, new segments: moving towards the segment of one?
Journal of Strategic Marketing
2001 : SEP, VOL. 9:3, p. 193-213
 2001 Dibb, S.
14.
Pre-empting implementation barriers: foundations, processes and actions - The need for internal relationships
Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 483-503
 2000 Dibb, S.
Simkin, L.
15.
Key business dilemmas & the marketing remit in business-to-business marketing services
International Journal of Advertising
1998 : VOL. 17:3, p. 321-347
 1998 Simkin, L.
Dibb, S.
16.
How marketing planning builds internal networks (Marketingplanung)
Long Range Planning
1997 : FEB, VOL. 30:1, p. 53-63
 1997 Dibb, S.
17.
Questioning the reliability of market segmentation techniques
Omega
1995 : DEC, VOL. 23:6, p. 625-636
 1995 Dibb, S.
Stern, P.
18.
Implementation problems in industrial market segmentation
Industrial Marketing Management
1994 : FEB, VOL. 23:1, p. 55-63
 1994 Dibb, S.
Simkin, L.
19.
Broadening the appeal of new housing product portfolios: the role of segmentation
European Journal of Marketing
1992 : VOL. 26:7, p. 5-16
 1992 Dibb, S.
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