haku: @author Grover, R. / yhteensä: 19
viitteet: 11-19 / 19
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11.
The entertainment glut
Business Week
1998 : FEB, VOL. 3549:879, p. 48-52
 1998 Stevens, E. L.
Grover, R.
12.
Sunmer's last stand
Business Week
1997 : MAR 3, VOL. 3500:830, p. 46-52
 1997 Lesly, E.
DeGeorge, G.
Grover, R.
13.
The player
Business Central Europe
1995 : NOV 13, VOL. 3434:764, p. 28-31
 1995 Edmondson, G.
Dwyer, P.
Grover, R.
14.
An approach for tracking within-segment shifts in market shares.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 230-236
 1989 Grover, R.
Srinivasan, V.
15.
Fast-forwarding into the big time
Business Week
1988 : SEPT, p.20
 1988 Maremont, M.
Grover, R.
16.
Inferring competitive market structure based on a model of interpurchase intervals.
International Journal of Research in Marketing
1988 : VOL. 5:1, p. 55-72
 1988 Grover, R.
Rao, V. R.
17.
Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition.
International Journal of Research in Marketing
1988 : VOL. 5:2, p. 77-89
 1988 Grover, R.
Dillon, W. R.
18.
A simultaneous approach to market segmentation and market structuring.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 139-153
 1987 Grover, R.
Srinivasan, V.
19.
Estimation and use of standard errors of latent class model parameters.
Journal of Marketing Research
1987 : AUG, VOL. 24:3, p. 298-304
 1987 Grover, R.
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