haku: @author Hornik, J. / yhteensä: 18
viitteet: 11-18 / 18
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11.
Impact of pre-call request form and Gender interaction on response to a mail survey.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 144-151
 1982 Hornik, J.
12.
Allocation of time to the mass media.
Journal of Consumer Research
1981 : MAR, VOL. 7:4, p. 343-355
 1981 Hornik, J.
Schlinger, M. J.
13.
The use of time : an integrated conceptual model.
Journal of Consumer Research
1981 : MAR, VOL. 7:4, p. 407-419
 1981 Feldman, L. P.
Hornik, J.
14.
Expert-respondents' synthesis for international advertising research.
Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 9-17
 1981 Hornik, J.
Rubinow, S.
15.
Time cue and time perception effect on response to mail surveys.
Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 243-248
 1981 Hornik, J.
16.
Quantitative analysis of visual perception of printed advertisements.
Journal of Advertising Research
1980 : DEC, VOL. 20:6, p. 41-48
 1980 Hornik, J.
17.
Comparative evaluation of international vs. national advertising strategies.
Columbia Journal of World Business
1980 : SPRING, VOL. 15:1, p. 36-45
 1980 Hornik, J.
18.
Media substitutability.
Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 33-41
 1980 Hornik, J.
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