haku: @author Kumar, V. / yhteensä: 22
viitteet: 11-20 / 22
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 otsikkovuositekijä
11.
Cross National Diffusion Research: what we know and how certain are we
Journal of Product Innovation Management
1998 : MAY, VOL. 15:3, p. 255-268
 1998 Kumar, V.
Ganesh, J.
Echambadi, R.
12.
Assessing the Competitive Impact of Type , Timing, Frequency, and Magnitude of Retail Promotions
Journal of Business Research
1997 : SEP, Vol. 40:1, p. 1-13
 1997 Kumar, V.
Pereira, A.
13.
A contingency framework for the mode of entry decision (Entscheidungsmodell; Auslandsinvestition)
Journal of World Business
1997 : SPRING, VOL. 32:1, p. 53-72
 1997 Kumar, V.
Subramaniam, V.
14.
The front and of new product development: a Canadian survey
R. and D. Management
1997 : JAN, VOL. 27:1, p. 5-16
 1997 Murphy, S.
Kumar, V.
15.
Capturing the cross-national learning effect: an analysis of an industrial technology diffusion
Journal of the Academy of Marketing Science
1996 : FALL, VOL. 24:4, p. 328-337
 1996 Ganesh, J.
Kumar, V.
16.
An investment decision process: the case of advanced manufacturing technologies in Canadian manufacturing firms (fertigungstechnische Entwicklung, Investitionsentscheidung, Entscheidungsmodell)
International Journal of Production Research
1996 : APR, VOL. 34:4, p. 947-958
 1996 Kumar, V.
Murphy, S. A.
Loo, S. C. K.
17.
The effect of brand characteristics and retailer policies on response to retail price promotions: implications for retailers
Journal of Retailing
1995 : FALL, VOL. 71:3, p. 249-278
 1995 Karande, K.
Kumar, V.
18.
Explaining the variation in short-term sales response to retail price promotions
Journal of the Academy of Marketing Science
1995 : SUMMER, VOL. 23:3, p. 155-169
 1995 Kumar, V.
Pereira, A.
19.
Analyzing variations in advertising and promotional expenditures: key correlates in consumer, industrial and service markets.
Journal of Marketing
1990 : APR, VOL.54:2, p.57-68
 1990 Balasubramanian, S. K.
Kumar, V.
20.
Current trends in transaction processing systems.
Journal of Systems Management
1990 : JAN, VOL. 41:1, p. 33-37
 1990 Kumar, V.
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