haku: @author Parasuraman, A. / yhteensä: 38
viitteet: 11-20 / 38
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11.
Prescriptions for a service quality revolution in America
Organizational Dynamics
1992 : SPRING, VOL. 20:4, p.5-15
 1992 Berry, L. L.
Parasuraman, A.
12.
Understanding customer expectations of service
Sloan Management Review
1991 : SPRING, VOL. 32:3, p. 39-48
 1991 Parasuraman, A.
Berry, L. L.
Zeithaml, V. A.
13.
A Longitudinal Assessment of the Impact of Selected Organizational Influences on Salespeople's Organizational Commitment During Early Employment
Journal of Marketing Research
1990 : AUG, VOL. 27, p.333-344
 1990 Johnston, M.
Parasuraman, A.
Futrell, C.
14.
Five imperatives for improving service quality
Sloan Management Review
1990 : SUMMER, VOL. 31:4, p. 29-38
 1990 Berry, L. L.
Zeithaml, V. A.
Parasuraman, A.
15.
SERVQUAL : une echelle multi-items de mesure des perceptions de la qualite de service par les consommateurs.
Recherche et Applications en Marketing
1990 : VOL. 5:1, p. 19-42
 1990 Parasuraman, A.
Zeithaml, V. A.
Berry, L. L.
16.
The service-quality puzzle.
Business Horizons
1988 : SEP-OCT, VOL. 31:5, p. 35-43
 1988 Berry, L. L.
Parasuraman, A.
Zeithaml, V. A.
17.
Communication and control processes in the delivery of service quality.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 35-48
 1988 Zeithaml, V. A.
Berry, L. L.
Parasuraman, A.
18.
The future of strategic market planning: a survey of U.S. firms
Business
1987 : APR-MAY-JUNE, VOL. 38:2, p. 21-29
 1987 Varadarajan, P.R.
Parasuraman, A.
19.
An analysis of alternative causal models of salesperson role perceptions and work-related attitudes.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 153-163
 1986 Fry, L. W.
Futrell, C. M.
Parasuraman, A.
20.
Linking corporate culture to strategic planning.
Business Horizons
1986 : MAY/JUN, VOL. 29:3, p. 28-37
 1986 Deshpande, R.
Parasuraman, A.
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